http://www.designer-daily.com/loveland-aleworks-brewery-identity-29247
we could play on the fact that it is cheep and thats why people drink beamish, what ray said basically people drink it because its cheep, its not guinness and doesn’t taste as nice as murphys.
ok i think promotion has ruined me a bit but, just filtering out crap in my head
but in a more clever way we could illustrate this through the beamish packaging. like i said just throwing ideas out of my head.
RAY: To be fair that is funny, one possibility anyway.
