did this months ago…

did this months ago- has no relevance what so ever though

propaganda poster

Considering this when expanding the range (Ray)

http://www.fastcodesign.com/1669207/hilliards-a-retro-cool-beer-brand-that-embraces-good-graphic-design#1
The above is just an example of a newly branded beer. Im not particuarly gone on the packaging but the concept is alright.

Also just have a quick read off this. He makes a good point about when a customer is ordering a drink. If we are extending the product range then one solution could be for example Be_ _ _ _ _
BeBerry / BeCoffee / BeLite / ……..
As oppose to Beamish Berry for example, when someone calls a pint of whatever they dont want to be given an endless list of options.
http://www.brandingstrategyinsider.com/2007/12/of-beer-and-bra.html

This just made me laugh :)

Ray

Link To Notes From Steven

Hi Lads,
Here’s a link to download all the notes that Steven was handing out on the USB key last week:

http://www.sendspace.com/file/pj1gom

My suggestion is that we divide them up between ourselves, read them through, and prepare a brief to-the-point summary of each document that we can then discuss in class/group meeting.

There are 21 pdf’s so each gets 7 to mull through.

Barbara

Fighting for your ideas

http://99u.com/articles/7224/Why-Fighting-For-Our-Ideas-Makes-Them-Better

 

Sadhbh

A fine balance between heritage and innovation

I’m liking their approach very much as well….

http://www.underconsideration.com/brandnew/archives/plaid_beer.php

 

Barbara

Something for the inbetweeners

A beer rebrand aiming for the “man in the middle” market. Good read.

http://www.fastcodesign.com/1663929/to-lure-a-new-type-of-consumer-redhook-beer-rebrands-itself

Barbara

Beamish labels throughout history

 

Crappy quality but it was the only one I could find.

Barbara

All the cool beers under one roof!

Great for beer inspiration! http://brewminer.com/

Right! We’re definitely having the group meeting in a pub next week!

Barbara

Release the Kraken

I really LOVE this!

http://www.krakenrum.com/

Barbara